Astivya RAS notes

MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more

Four Modes of Services under GATT

  Four Modes of Services under GATT Mode 1 Cross border trade, which is defined as delivery of a service from the territory of one   country into the territory of other country; Mode 2 Consumption abroad – this mode covers supply of a service of one country to the service   consumer of any … Read more

Salient features and Major Landmarks of Ancient and Medieval India- For RAS/RTS Mains and RAS/RTS Prelims examination

Indus Valley Civilization Discovered in 1921 Belonged to the bronze age An area of about 1.3 mn sq km Existed between 3300-1600 BC in three phases: early, mature and late phases Sites Early (pre-Harappan) Mature (Harappan) Late phase (post-urban) Harappa Mohenjodaro Chanhu-daro Lothal Kalibangan Kalibangan Banawali Banawali (Hissar) Sutkagendor (Pakistan) Sukotada (Gujarat) Dholavira (Kutch) Dholavira … Read more

Daily current affair 27 October 2015 the hindu and indian express

Sudarshan Pattanaik– Sand sculpture artist Kullavi Nati-Traditional dance of Kullu in Himachal Pradesh Karvan-e-aman-Indo Pak bus service between Srinagar and Muzaffarabad capital of Pakistan occupied Kashmir it was started in the year 2005 Aman Setu or peace Bridge –is in uri sector Retributive sentencing Retributive justice is a theory of justice that considers punishment, if proportionate, … Read more

Non Co-operation and Khilafat Movement

Montagu-Chelmsford Reforms 1919: Dyarchy In a system called “dyarchy,” the nation-building departments of government — agriculture, education, public works, and the like — were placed under ministers who were individually responsible to the legislature. The departments that made up the “steel frame” of British rule — finance, revenue, and home affairs — were retained by … Read more

Coral Reef and Coral Bleaching

  Coral is actually a living animal. has a symbiotic relationship (each gives something to the other and gets something back in return) With ‘zooxanthellae’ microscopic algae which live on coral [i.e. instead of living on the sea  floor, the algae lives up on the coral which is closer to the ocean surface and so … Read more

Dholpur (Rajasthan) :-Geographical, Historical and Economic Prespective

Dholpur (Rajasthan) District is a district of Rajasthan state in Northern India. The town of Dholpur (Rajasthan) is the district headquarters. Dhaulpur became a separate district in 1982 Dholpur (Rajasthan) according to the Epics was initially known as Dhawalgiri and later on Dhaulagir, and now as Dholpur (Rajasthan). Before the battle of Mahabharat this whole area was under the Yadavs. Whose different … Read more