Modern concept of Marketing,

MARKETING MANAGEMENT   Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire … Read more

Telecommunication :- Basic concept, Telecom application for socio-economic development of masses

Telecommunication Telecommunications, also known as telecom, is the exchange of information over significant distances by electronic means and refers to all types of voice, data and video transmission. This is a broad term that includes a wide range of information transmitting technologies such as telephones (wired and wireless), microwave communications, fiber optics, satellites, radio and … Read more

Conventional and Non Conventional Sources of Energy

Conventional and Non Conventional Sources of Energy Main Sources of Energy: The sources of energy are of following types: Conventional Sources of Energy: These sources of energy are also called non renewable sources. These sources of energy are in limited quantity except hydro-electric power. (a) Coal and Lignite: Coal is the major source of energy. Coal … Read more

International Terrorism

Role of external state and Non-state actor’s in creating challenges to internal security  Challenges to Internal security through communication networks  Role of media and Social networking sites in internal securityChallenges Basics of cyber security  Role of biometric devices in security IT Act (2000) Security challenges in border areas linkages of organized crime with terrorism.  Management … Read more

Dimension of ethics: Role of administrators in society and educational institution in the inculcating

Dimension of ethics: Role of administrators in society and educational institution in the inculcating Ethics in private and public relationships- Behaviour, Moral and Political attitudes of administrators. Public administration depends on government. Government has the function for public administration. Its responsibility is to build a road by creating the environment which is beneficial to national … Read more

India’s role in BRICS

India’s role in BRICS BRICS is an acronym for Brazil, Russia, India, China and South Africa – five emerging nations that formed an alliance­ for economic and social development. The commonality between them is that they are all newly industrialised and aiming for maximum trade and development. Together, BRICS accounts for about 40% of the … Read more

electro chemistry

Electrochemistry Electrochemistry is the study of production of electricity from energy released during spontaneous reactions and the use of electrical energy to bring about non-spontaneous chemical transformations. Electrochemistry is the study of chemical processes that cause electrons to move. This movement of electrons is called electricity, which can be generated by movements of electrons from … Read more

Yoga – Positive way of Life

Yoga – Positive way of Life Yoga An AYUSH system of medicine includes Indian systems of medicine and Homeopathy. AYUSH is an acronym for Ayurveda, Yoga & Naturopathy, Unani, Siddha & Sowa Rigpa, and Homoeopathy. Yoga is essentially spiritual and it is an art and science of healthy living which focuses on bringing harmony between … Read more

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